About

Two brothers who got tired of watching trades businesses get fleeced.

Caden and Hunter Latham, Co-Founders of Higher Level Ads
Caden Latham
Co-Founder · Media Buying
Reach: latham104.caden@gmail.com
Hunter Latham
Co-Founder · Client & Ops
Reach: hunter@higherlevelmm.com

We run the ads. We pick up the phone. We own the work.

We started this agency because we watched too many friends in the trades get burned by agencies that didn't know the difference between a pressure washer and a roofer.

They'd hand over $2,000 a month, get a slide deck full of impressions, never speak to the same person twice, and at month four — when they realized it wasn't working — find out they were locked into another eight months of the same.

That's not an agency. That's a subscription to disappointment.

So we built the opposite. Month-to-month. Full account ownership. Direct access to us — not a junior staff member. Reports that show booked jobs, not vanity metrics. And only one type of client: service-based businesses. Trades. Home services. The people who actually swing hammers and answer phones at 7am.

The split is simple. Caden runs the ads — strategy, creative, the daily optimization inside Meta and Google. Hunter runs the relationship — onboarding, reporting, the calls where we tell you the truth about what's working and what isn't. You always know which brother to text.

If you've been burned before, that's normal here. Most of our clients come from being burned somewhere else first. The audit call is free. The recording is yours to keep. If we're not the right fit, we'll tell you that on the call — not after you've signed something.

That's the standard. That's the whole pitch.

How We Operate

Our non-negotiables. The rules we run by.

We Will

Show you the bleed before we pitch you.

Every relationship starts with a free audit of your current ad accounts. You see what's broken before you decide if we're worth hiring.

We Won't

Lock you into contracts you'll regret.

Month-to-month. Always. If we're not earning the relationship every month, you should be able to walk. No exit fees. No "termination clauses." Done.

We Will

Hand you the steering wheel.

Your Meta account, your Google account, your pixel, your audiences, your landing pages — all in your name. Forever. Even if you fire us.

We Won't

Hide behind impressions.

Reports show booked jobs and revenue. Not "engagement." Not "brand lift." Not "reach." If we can't tie it to jobs in the calendar, we don't celebrate it.

We Will

Tell you when we're not the right call.

If your budget is too small, your trade is wrong for ads, or the timing's off — we'll say so. Better to lose a bad-fit deal than lock you into a bad-fit retainer.

We Won't

Promise a number we can't hit.

"50 leads in 30 days" is a red flag. Real ads take 8–12 weeks to optimize. We'll give you honest timelines and honest projections — and explain the math behind them.

"You run the trucks. We run the ads. Together we book the calendar."

Ready to see what's actually broken in your ads?

Book a free audit. We'll pull your account, walk every leak live with the team, and hand back the recording — whether you sign or not.

Get My Free Audit →